Creative Direction & Brand Building

I lead creative projects that cultivate thriving brands.

With over thirteen years of experience across creative direction, photography, video, and design, I guide visual storytelling from concept through execution. My work spans large-scale campaigns and intimate brand builds, directing on-set content, shaping visual systems, and helping brands articulate who they are and how they show up in the world.

I partner with founders and in-house teams to lead brand strategy, creative direction, and multi-channel campaigns across fashion, home, wellness, and lifestyle brands.

I’ve partnered with global brands like Ralph Lauren and Macy’s, as well as founders building from the ground up through my Creative Partner studio. Across both, my role is the same: bring clarity, cohesion, and strong creative leadership to every touchpoint.

My focus is simple: capturing what’s real, refining it beautifully, and building brands that feel elevated, intentional, and human.