KATIE THOMAS

When I direct a product, even something as small as a throw pillow, I think about our customer. I imagine her in the store, considering the pillow, feeling the silk's softness and thickness, and deciding it’s perfect for her. We're collaborating with her in designing her home, so it's crucial that what we show her is true to what she’ll receive. Ensuring this prevents returns, builds trust, and fosters long-term customer loyalty.

With professional experience in management, production, photography, styling, and design, I learned the importance of understanding each role I direct. A mentor advised me to master these roles, and it’s allowed me to know when to push, pull back, and communicate effectively.

As a leader, I aim to nurture creativity and ensure every team member feels included and well-guided.

I’m grateful to be creative for a living and love sharing that joy with my collaborators.