Art Direction & Photography

Inner Yin Acupuncture

Caitlin has dedicated years of her life to studying Eastern Medicine. She is kind, calm, concerned and an excellent facilitator of wellbeing. She recently opened up her own practice and wanted some imagery to build out her website and social media presence.

Together with two models and a whole lot of beautiful herbs we created photographs that we were so satisfied with. Acupuncture, although widely explored these days, is still something a lot of people are afraid of. It was important to us to visually communicate that Cait and her space are a refuge from the city. This is here for your enjoyment and your health.

Along with acupuncture she also provides therapies such as cupping, moxibustion and spends time identifying how she can best help her clients through a thorough health consultation with each visit.

After being in her space and seeing how she worked I booked an appointment with her. It felt amazing to be so cared for and I am very thankful to have played a part in her business’ visual presence.

Visit her website for more information about Inner Yin.