I led a full-scale website rebrand, elevating visuals across social, digital, and in-store marketing. Over the past year, I directed and produced photo and video shoots, influencer content, and ad campaigns across Google and Meta—all driving higher engagement and sales.
Our Instagram community saw a 41.5% increase in views and 10.4% more engagement, while website traffic more than doubled. I also captured salon and product imagery for web, ads, and editorial, handling everything from concepting to final delivery. Along the way, I taught workshops and guided the team in refining their visual storytelling.
